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Advance Pricing: Now - August 28
Regular Pricing: August 29 - September 25

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Sunday, September 24 • 11:30am - 12:30pm
Pricing for Profit

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When you are setting, raising or lowering prices are you making these decisions based on emotion or a business strategy? Is it a plan or a reaction? Appropriate pricing drives revenue and profitability. Taking a few key steps can answer your pricing questions.

  • Determining your costs; services, packages, membership, retail, cost of goods sold
  • Calculating capacity-dynamic pricing 
  • Local market surveys and data collection
  • Maximizing retail margins: MSRP is only a suggestion

Join this dynamic duo for a fun, fact-filled discussion of how to set prices across services, membership and retail products.

Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting and education in the personal products, spa and wellness industry. With more than 20 years of experience, Patti’s... Read More →
avatar for Monte Zwang

Monte Zwang

Principal, Wellness Capital Management
Monte Zwang is a principal of Wellness Capital Management, providing business planning, cash flow and financial strategies to businesses in the health, wellness, spa and medical industries His clients include medical practices, spas and wellness facilities. Monte has been a consultant... Read More →

Sunday September 24, 2017 11:30am - 12:30pm EDT
TBA
  Spa Business Education